Tenor gif keyboard app for twitter3/15/2023 Tenor charges advertisers when their sponsored GIFs are shared instead of when they're viewed, arguing that searches and shares are better indicators of if the ad has actually been viewed. The company came back for a holidays-themed campaign and plans to consider Tenor's sponsored GIFs for additional campaigns in 2018. Its top GIF, a ghost cartoon, had a share rate of 4.93%, well above the typical 1% rate for Tenor's sponsored GIFs. Dunkin' Donuts, which was introduced to Tenor by a marketing vendor, also saw above average results for its sponsored GIFs campaign this past Halloween, generating more than 23 million impressions (every time a sponsored GIF showed up as a search result) and hundreds of thousands of organic shares, according to Dunkin' marketing exec Aimee Van Zile.In the first two days of the campaign, Champs' GIFs were shared more often than the minimum Tenor promised, according to Michael Davis, Whistle Sports' VP of branded content and marketing. Champs Sports recently purchased sponsored GIFs as part of an ad campaign it distributed through one of Tenor's media partners, Whistle Sports.Advertisers include AT&T, Wendy's, Nissan, and Domino's. Tenor charges brands between $100,000 and $500,000 for sponsored GIF campaigns.It's a way for Tenor to grow its top-line without expanding its direct sales team, and is the first step in building out a wide-ranging ad platform with self-serve tools, programmatic ad buying, etc. Tenor flipped the revenue switch in September for standard GIF sponsorships, and recently began allowing select media companies, including PopSugar and Rockyou, to sell GIF sponsorships to their own advertisers for a revenue split. And with GIFs' exploding popularity in messaging apps, it's often pitted against its main rival, Giphy. W hy it matters: Startups like Tenor are vying to build big businesses out of short videos. Tenor tells Axios that its 300 million users now perform 10 billion monthly searches and the company serves "billions" of GIFs every day. Four-year-old startup Tenor is trying to capitalize on the rise of GIFs - short looping videos - by letting media companies sell sponsorships of its GIFs to their own advertisers.
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